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India to overtake USA with most Facebook users globally
Baahubali proves power of digital marketing
Social media platforms play a key role in the film’s promotion For almost two years now, the question ‘Why did Kattappa kill Baahubali?’ became a household topic of conversation and flooded social media with mimes and fan theories. Interestingly, two years before the release of the first part, a digital marketing team worked tirelessly to build its online presence and generate interest around the film since 2013. It went on to create the first Telugu hashtag on Twitter. Today, Baahubali has over 36 lakh likes on the Facebook page, 2.54 lakh followers on Twitter, 4.52 lakh subscribers on Youtube and still increasing day by day. It has become a classic case study that highlights how innovative digital marketing campaigns can enhance a product’s market success.