Internet AND Search Engine Basics

What is Internet Marketing?

Importance of Internet Marketing

Types of Internet Marketing Methods

Basics of Search engines and Directory

How the search engine works?

Google Search Engine Architecture

Search Engine Algorithms

Google Algorithm Updates

Page Rank Technology

Panda Update and its Importance

Latest Updates about Algorithms

Understanding the SERP

Using Search Operators

Google WebMasters Tools

Yahoo Site Explorer

Keywords Research and Analysis

Introduction to Keyword Research

Business Analysis

Types of Keywords

Keyword Research Methodology

Keywords Analysis Tools

Adwords Tool / Wordtracker / Search Insights / Suggest

Competition Analysis

Finding the good keywords

Localized Keywords Research

Language Based Keywords

On PAGE Optimization

Meta Tag Optimization as per Keyword Research

Creating Sitemaps (XML, ROR, URL Listings)

Robots.txt Creation and validation

Image Optimization, image ALT text

Internal navigation check

Content Optimization as per Keyword Density, Proximity, Prominence

Interior Page Analysis

301 redirect for canonicalization problem

RSS Feed Creation

URL Rewriting & Content Negotiation

Breadcrumb Optimization

Regular Updations of the sitemaps

Create Custom Error 404 Page Optimization


Keyword Analysis

Competitor Analysis

Initial Traffic Analysis

Article Creation and Submission

Directory submissions

Search Engine Submissions

Back link strategy and implementation

Blog Creation Submission and Comments

Driving traffic through dedicated Social Networking

Press Release Submission

Social Bookmarking

Theme base Link search

Classified Submission

Link Popularity Monitoring & Reporting (one way, two, three way)

Content Sharing

Video Sharing

Photo Sharing

Reports and Management

Website Position Analysis

Introducton to Google Analytics

Installing Google Analytics

Basics of Google Analytics

Visitors Reports

Geographic Reports

Traffic Sources Reports

Keywords Reports

Goals and Conversions

User Access and Reports Sharing